Permanently Decorating Polyolefins with Four 'N Twenty
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Excerpt from RotoWorld, May - June 2007
There are few more iconic or recognizable brands in Australia than Four’N Twenty Pies, the “Great Australian Taste.” Therefore, the graphics were extremely important to the outcome of the product.
Mold In Graphics™ from Mold In Graphic Systems® was the obvious choice for high visibility branding on the Four’N Twenty vending backpack, according to EGR Designer Nick Dobson. “We have worked with Mold In Graphic Systems® on a number of high profile Point of Purchase projects in the past and we knew we could rely on them for a faithful representation of the brand.
"The backpacks are subjected to some fairly rough handling at a 'footie' match, and we had no doubts that the Four’N Twenty logos would always look as good as the day they were moulded.”
The hot pies will cause the backpacks to “sweat,” which will result in even the best vinyl sticker on the market delaminating in no time at all. This can simply not happen with a Mold In Graphic™, which is permanently integrated into the polymer matrix.”
This article is reprinted with the express permission of RotoWorld® magazine and JSJ Productions, Inc.
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