What is your Unique Selling Proposition (USP)?

How does your company differentiate a product into a piece of equipment that a discerning consumer would be proud to own in what may be a saturated market?

Your Unique Selling Proposition (USP) may rely heavily on a design with imaginative finishing touches. This can which turn what otherwise might have been an ordinary, unbranded polyolefin product into something very special.

How do I differentiate my product?

Differentiating your products with good design is key Product differentiation lies in creating a highly functional and unique shape – clean and sophisticated lines, and adding in exciting colors and logos, drawings and designs which reect the company’s, and therefore, the customer’s, personality.

Mold a great product which suits your audience.

Who is your target audience? Once you determine who buys your product and/or the people you would like to buy your product, determine what they need from the product.
Let’s focus on a kayak manufacturer who produces different kayak models that best suit dierent body types, skill levels, and lifestyles.
This successful product features dynamic Mold In Graphic Systems® Colors. The logos are catchy names that the audience wants to see and are featured prominently
as permanent Mold In Graphics® on the different models.
A thorough approach to design, decoration, marketing and merchandising ensures customers enjoy the sport and keep coming back for more kayaks!
They’ll tell their friends, as well. And, your bottom line will benefit.

Mold In Graphic Systems® products add value to your products

Your quality decorated polyolen products are an extension of your or your customer’s brand identity. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.  Permanent labeling and decorating using graphics and Enhancement Products from Mold in Graphic Systems® oer a substantial quality benefit not only for rotational molders, but customers and end users, as well.
Mold In Graphics® are highly visible, multi-colored and permanent subsurface graphic transfers. They elevate rotationally molded products from a piece of hollow plastic to something special and unique – giving your products a colorful brand identity.
New polyolefin products being designed for today’s marketplace are making greater use of integrated Mold In Graphics® and MIGS® Colors, which help to achieve the overall look of the finished product.

Mold our permanent graphics into your products

Unlike stickers and other labeling processes, Mold In Graphics® can be molded in during the rotomolding process. Or Mold On Graphics® can be applied, using a secondary heat source, after molding your polyolefin product.  Mold in Graphic Systems® permanent graphics and labels are compatible with PE – and they are completely integrated into the polymer matrix during the molding cycle. Our graphics are tried and true.  Through extensive R&D and testing programs over our 26-year history, we have developed indestructible graphics. Our graphics are protected from UV, chemicals, solvents, acids, fuels, extremes of temperature  (hot and cold) and existing (including expansion and contraction). Mold in Graphic Systems® graphics last for the life of your product.  There are infinite uses for permanent graphics from Mold In Graphic Systems
on your products.
Mold In Graphic Systems®
999 Highway 89A ClarkdaleAZ86324 USA 
 • 928-634-8838

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