Addressing Labeling Standards On Polyolefin Plastics
Your Branding & Product Safety Depends On It.
May, 2019 – Matthew Patrick Stevenson
The 15 century Latin word permanentem, translated permanent, is defined as “lasting, enduring, indefinite, continuing, perpetual, everlasting, eternal, abiding, constant, persistent, irreparable, irreversible, lifelong, indissoluble, indelible, standing, perennial, unending, endless, never-ending, immutable, unchangeable, unalterable, invariable, unchanging, changeless, undying, imperishable, indestructible, ineradicable.” Irrefutable proof that the word permanent is supposed to mean well… PERMANENT!
Yet today, like many other words whose meanings have changed over the years, permanent is no different. Looking for permanent labeling for your durable goods products? No problem! Simply search “permanent labeling” on Google and you’ll be inundated with a bazillion adhesive based options. And most of those options are certified by standards like ANSI & UL depending on the need so you’re good to go, right?
To Be or Not to Be, That Is The Question!
For years now, the word permanent (permanent bond, permanent adhesive) has been used in label printing and converting circles to describe how labels are expected to perform when used on substrates like metal and specific plastic components.
The problem is, substrates chosen by Industrial Designers & Engineers have changed dramatically over the years and those same labels that were considered permanent before, won’t be so permanent today. It’s safe to say that there is no “one size fits all” when it comes to permanent labeling and we all need to start thinking outside the box.
With my best impersonation of Inigo Montoya from the 1987 movie The Princess Bride, “You keep using that word. I do not think it (permanent) means what you think it means.” At least not anymore…